Pemberton Discovery Tours has been a key player in regional trail activities since the early 2000s, initially serving as the licensed transport operators for the Bibbulmun Track Foundation's 'Bib Breaks.'
Over the years, the company has facilitated significant developments in local trail infrastructure. Notably, Pemberton Discovery Tours contributed to the Department of Biodiversity, Conservation, and Attractions (DBCA) round table discussions during the development of the Munda Biddi Trail in the early 2000s, providing valuable local operator insights that helped shape the project.
The company has also played a crucial role in maintaining the visibility of the Gloucester Tree as a tourist attraction. This effort included collaborating with Murdoch University's Tourism and Events students, who focused their 2017, 2018 and 2019 theses on marketing Pemberton and its iconic trees as a destination.
The growth of the mountain bike park in Pemberton, driven in part by Mark Hudson, former Principal of the Pemberton Camp School, has also been supported by Pemberton Discovery Tours through volunteer efforts to ensure continued prioritisation by both government and local stakeholders.
For the past four years, Pemberton Discovery Tours has actively participated in the Pemberton Trails Committee, collaborating with DBCA, the Pemberton Cycling Committee, and the Pemberton Visitors Centre to enhance local trails.
In May 2024, they were as excited as everyone when it was announced that $13.5 million would be invested in enhancing Pemberton’s trail network, including the creation of several longer walking and mountain biking trails designed to connect the region's iconic experiences.
Part proceeds of these trail adventures will be returned to both the Bibbulmun Track Foundation, Munda Biddi Trail foundation and local visitors centres through the sale of maps and commissions.